Behind the scenes - Apron Photo Shoot


The common misconception behind a photo the general public may see in advertising, in magazines, or on many social media outlets is that the image was spontaneous.  As if someone was walking by, saw something interesting, and decided to snap a quick shot.  I'm here to tell you (and show you), there's a lot more involved.   It's slightly easier when outdoors, because of the use of natural lighting rather than studio lighting.  But the location, positioning for the light source (sun), angles, composition, posing, etc. are still ever changing during the shoot.

Below are only a handful of the photos shot to achieve one final photo that is seen by the general public.  


Vonnegut Valise (#2), Behind the Scenes


Due to the popularity of the first "The making of . . . " blog post, I've decided to add another post for the second build.  Below is collection of photos taken during that build (which is still on-going).  Because of the randomness of photos taken during the making of larger items, there are sure to be steps, angles, and shots that are different from the original blog / build.  

As before, some shots are in focus and aesthetically pleasing.  Others, are not.  But, they're here for all to see. 

(The final shots will be added upon completion)

What's in a Name?


What does “Mascon” mean, exactly? 

The short answer is: My grandfather, uncle, father, and myself are / were all brick masons. 

The long answer is: The story begins in the 1960s.  My grandfather had a construction company, “Mas-Con Construction”.  Where “Mas = Masonry” and “Con = Concrete”.  The company was in existence from the 60s to the 80s.  The name has been in and around the family for over four decades.  The name was simply always “around”.  And it was always pronounced as a singular word, “Mascon” (“mass” + “con”). 

Somewhere around 2012, when the demand for my hand-crafted leather items grew beyond simply an outlet for family and friends to have an item to give for Christmas and birthday gifts, I was urged to create or come up with a name for my burgeoning brand.  At the time, it was sort of fun and cute to pretend there was a real company there.  I simply adopted the “family name”, with the hyphen dropped, as it had been pronounced verbally for so long.

And so, "Mascon Leather" was born, reviving the old family business name in a new form. 


Original "Mas-Con Construction" sign from the 1960s



Original business ink stamp from the 1960s



The Making of the Vonnegut Valise

Here is a hodgepodge collection of shots taken during the building of the Vonnegut Valise.  Some shots are in focus and aesthetically pleasing.  Others, are not.  But they're here for your viewing pleasure, regardless.