The common misconception behind a photo the general public may see in advertising, in magazines, or on many social media outlets is that the image was spontaneous. As if someone was walking by, saw something interesting, and decided to snap a quick shot. I'm here to tell you (and show you), there's a lot more involved. It's slightly easier when outdoors, because of the use of natural lighting rather than studio lighting. But the location, positioning for the light source (sun), angles, composition, posing, etc. are still ever changing during the shoot.
Below are only a handful of the photos shot to achieve one final photo that is seen by the general public.